In marketing, "Doppelgangers" refers to?
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02-19-2014, 12:40 PM
Post: #1
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In marketing, "Doppelgangers" refers to?
marketing question.
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02-19-2014, 12:45 PM
Post: #2
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A doppelganger is a lookalike, so when used in marketing, it's a clone or knockoff of another website or product. For instance, there are many social media Facebook or Twitter doppelgangers but none quite as successful or well-liked as either of these.
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