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What are some psychological and social influences that affect consumer behavior? ?
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What are some psychological and social influences that affect consumer behavior? ?
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What are some psychological and social influences that affect consumer behavior? ?
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10-14-2012, 03:13 PM
Post: #1
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What are some psychological and social influences that affect consumer behavior? ?
Help with marketing class.
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10-14-2012, 03:21 PM
Post: #2
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I did a couple episodes on my psychology podcast that might be helpful. Here's one on what grocery stores do to try to get people to buy more food:
http://www.thepsychfiles.com/2007/05/03/...about-you/ Also, there is the concept of post-decisional dissonance which affects how you feel about the purchases you make. I did an episode on that topic as well. Here's the link: http://www.thepsychfiles.com/2007/04/12/...about-you/ Hope these episodes help! Michael Host of The Psych Files podcast Subscribe in iTunes http://www.thepsychfiles.com Ads |
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