how to advertise/market a restaurant?

[nous vivons]

i recently opened a cafe/bar in a country town and while it's doing great i do want to do some more marketing and try to bring more customers in.

right now i'm having daily specials put up on a board out the front, i've got a facebook page to advertise when bands will be playing and i'm doing a pot and parma night. i was also thinking of doing a mail drop. any other ideas would be fantastic!