how to advertise/market a restaurant?

[Mavrhiley]

If your doing drop mail, do lumpy mail. It sounds funny I know, however we did a marketing course the other day and they showed us lump mail. That put a small item in with the promotional letter to get the Receiver to open it.
You see most people throw out mail that looks like advertising, however if it looks like it has something 'lumpy' in it they tend to open it. The result is they read your letter.
They used a plastic army man as the example and then for your business you could use a subject line as 'solder down to our cafe for the best coffee in town'.

Good luck