What determines which 10 Facebook friends are displayed on the new Facebook user profile page format?

[39% best answer]

Is it random? Or does the site "choose" which 10 of your friends appear on your Facebook profile front page by some means, such as most frequently contacted friends?

When I hit the refresh button, it shuffles which 10 friends appear on my page, but they are usually the same people...just in a different order. How does it work? Is it just random?

[Rom Cartridge]

According to Facebook:

“Friends who you publicly interact with the most appear first on your profile. Examples of public interactions include Wall posts, comments and mutually attended events — Facebook will never show friends based on whose profiles you choose to view or who you interact with over messages and chat.”