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What are some psychological and social influences that affect consumer behavior?
10-13-2012, 10:26 AM
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twuchick86 Offline
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What are some psychological and social influences that affect consumer behavior?
Help with marketing class. Thanks!
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10-13-2012, 10:34 AM
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Ray Offline
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Impulse-Something you'll buy without thinking about, like candy
Binge-when you buy a LOT at once, shopping addicts are the main target for this kind of marketing.
Trend-When you always want new things, or things that the company says is hot at the moment, mainly clothing
Bandwagon-when you buy what all the people around you seem to be buying, think iPods, more technology, and sometimes overlaps with Trends.
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