What are some psychological and social influences that affect consumer behavior?
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10-13-2012, 10:26 AM
Post: #1
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What are some psychological and social influences that affect consumer behavior?
Help with marketing class. Thanks!
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10-13-2012, 10:34 AM
Post: #2
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Impulse-Something you'll buy without thinking about, like candy
Binge-when you buy a LOT at once, shopping addicts are the main target for this kind of marketing. Trend-When you always want new things, or things that the company says is hot at the moment, mainly clothing Bandwagon-when you buy what all the people around you seem to be buying, think iPods, more technology, and sometimes overlaps with Trends. Ads |
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