Are guerrilla marketing techniques more effective then web advertising?

[pennys2dollars]

I am thinking of doing both, but banner ads have a click through rate of 0.20% which is 20 clicks per 10,000 views. That is very weak.

Could I not get more people to know about my website through email lists, marketing with social networking pages such as Facebook and Twitter, etc.?

[zaandammer]

That depends on many other factors, what is your product/service; who's your target group (and how many people, where etc.)and moreover what's your budget? Guerillia marketing can be effective if your brand has some followers and some marketshare. Usally it doesnt work for starters.

Try to define the basics first, then refine to media .

http://managementhelp.org/marketing/